Return on investment. ROI. How much money goes out? How much money comes back? In the days of strictly only television and newspaper advertising, that was the unanswerable question. You could take out a Sunday ad or run a spot in the LSU game, but what did that actually mean? Maybe your brother-in-law saw it. Maybe a customer mentioned it. But did the money you invested come back in terms of sales? 10 years ago there wasn't anyway to tell. Today there is. 

Digital marketing today is a powerful advertising and promotional weapon. One of its biggest strengths is that you can track every dollar you spend in terms of how it relates to sales. In this episode of ThinkJargon Jared and Stuart outline how you can measure the return on your marketing investment dollar. Not only does this provide valuable feedback, it directly describes which efforts are effective, and which ones are not. 

One way to gain this information is to address your CLV (Customer Lifetime Value). This is the amount of money a customer provides in revenue across the lifetime of their patronage to your business. When you compare that value to your CAC (Customer Acquisition Cost) you can determine if the amount you’ve spent in sales and marketing garners a return for what each customer is worth.

Learn more about the ROI of your marketing, how to measure it, and more in this episode of ThinkJargon – “How to Measure ROI” – click the button below, or search for ThinkJargon on your favorite podcast app.